On June 6, 2015, David and Jackie Siegel’s daughter Victoria suffered a drug overdose in her home. When first responders arrived, Victoria was still alive. Unfortunately, the first responders were not equipped with overdose reversal medications like naloxone, and Victoria passed away on the way to the hospital. She was just 18 years old.
After losing Victoria, David and Jackie became powerful advocates for naloxone awareness and accessibility. It is largely due to David’s tireless advocacy that nearly every first responder in his home state of Florida now carries naloxone.
The shocking reality, however, is that even though lifesaving naloxone has been available for use since 1971, most American families are unaware of its existence.
In 2023, Victoria’s Voice Foundation decided to start a new nationwide narrative by securing a bipartisan federal resolution designating June 6, the day of Victoria’s passing, as National Naloxone Awareness Day (NNAD). NNAD now unites voices in raising naloxone awareness and calling for its increased availability and accessibility for every American.
As an extension of this narrative in 2024, Victoria’s Voice invited a few select businesses and municipalities to help spread the word by lighting their buildings or other notable infrastructure purple in support. More than 75—including Niagara Falls—were illuminated.
This year, we’re rallying the nation on June 6!