First secured by Victoria’s Voice in 2023 with a bipartisan federal resolution, National Naloxone Awareness Day is a fast-growing movement to reduce stigma and save lives from drug overdose and fentanyl poisoning.

The June 6 observance—a fitting tribute to Victoria Siegel, who died of a drug overdose on June 6, 2015, and her father, the late Westgate Resorts and Victoria’s Voice Founder David Siegel—continues David’s relentless advocacy to equip first responders and American families with naloxone opioid overdose reversal medication.

As the fourth National Naloxone Awareness Day observance approaches, Victoria’s Voice has committed once again to leading the national conversation to change the narrative around drug overdose in our nation.

Last year, Victoria’s Voice started the movement on Capitol Hill and took it across the nation and Canada on June 6. From Niagara Falls to the Hawaii Convention Center, more than 150 iconic buildings and landmarks coast to coast were illuminated purple in a powerful display of awareness, unity, and hope.

Every purple light and voice raised—which resulted in more than one billion social media impressions—contributed to the strength of this national movement. Together, we made our voices loud and our message clear:

Naloxone saves lives from opioid overdose.

It is safe, effective, and easy to administer.

One of the most enthusiastic voices was raised by ARDA member Westgate Resorts and its staff, who have been supporting Victoria’s Voice since its inception. “Participating in National Naloxone Awareness Day reflects who we are as a company and as a community partner,” said Cami Christensen, President and General Manager of Westgate Las Vegas. “We are proud to support Victoria’s Voice in its mission to educate families, empower individuals, and save lives through awareness and access to naloxone.”

This year, on June 6, we are asking ARDA members to join the movement by lighting their facilities purple and contributing to our national social media campaign. With your support, we can move the needle forward in our effort to save lives from drug overdose.